The Digital Mindset:

A mindset refers to a person’s established set of attitudes about a topic, including digital. By having an open-minded attitude about the benefits that digital technologies can bring to people, processes, and businesses, we open a new world of opportunities.

What Is A Digital Mindset?

To answer this question, we first need to establish a core fact: Digital is as much about people as it is about technology. Efficiency, in the Digital Age, is about seamlessly bringing together people and technology. Therefore, a significant part of operating in the current landscape is having a ‘Digital mindset’, being able to incorporate technology into their daily roles and extracting value from it.

A digital mindset is not merely the ability to use technology. Rather, it is a set of attitudes and behaviors that enable people and organizations to foresee possibilities. Social Media, Big Data, Mobility, Cloud, AI and Robotics are some of the big digital forces that are disrupting and deconstructing the world today, permeating every aspect of life and business. For organizations to thrive, they must be able to create and implement a business strategy that account for the major shifts caused by these forces.

Why Digital Mindset Is Important?

Let’s talk about generational cohorts for a second. It is often said that Gen-Xers are predisposed to asking ‘WHAT’ they need to do while Millennials are predisposed to ask ‘WHY’ they need to do it. Generational diversity is a major topic of discussion in the modern workforce because of the long-standing tussle for power and responsibility between the two generations. In the Digital Age, however, both generational cohorts can find themselves at a disadvantage, as the key question to be asking oneself is ‘HOW’ should we do it.

Technology has disrupted every part of our day to day lives. Regardless of whether you are the CEO of a charity, a construction business owner or a retail entrepreneur; embracing the future of business is never going to be easy.

There was one thing in common that I noticed after working with both technology startups and global brands when helping them go through a digital transformation. This was the human element of a “digital mindset”. Everyone was talking about the “WHY you should change your digital mindset” rather than the “HOW”.

Going through a digital transformation means that you are meeting your business growth challenges head-on, and understanding your customers needs, technology available and all of the moving parts a successful business should be aware of.

In doing this, you will better understand the opportunities available to you as a business online, and also give your brand the best chance to succeed.